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ST. JOHN

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NEW YORK FASHION WEEK

Behind the Scenes + Front of House  -  Photography - Video  -  Street Style


HAIR TUTORIALS


Creative & Art Direction | Alison Wedewer

Photography & Video | Alison Wedewer

Production | Megan Christensen

Community Management | Corinne Figliuzzi

Agency | Select World


THE MAKING OF A FEMME FEKKAI


Creative Direction | Gustaf Torling

Art Direction | Alison Wedewer

Talent | Teresa Dilger

VO | Frédéric Fekkai

Agency | Select World


Collaborations

 
HOW TO STYLE YOUR HAIR LIKE A FRENCH GIRL
— REFINERY29



Art Direction | Alison Wedewer

Partner | Refinery 29

Talent | Julia & Alix & Shelby

Hair | Marc Mena

Makeup | Deanna Melluso


 
PARTY HAIRSTYLES YOU HAVEN’T TRIED YET
— REFINERY29


Art Direction | Alison Wedewer & Dana Brej

Partner | Refinery 29

Photography | Eric T. White

Talent | Rea & Estelle

Hair | Marc Mena

Makeup | Talia Sparrow


THE BEAUTY BRANDS YOU NEED TO BE FOLLOWING ON INSTAGRAM RIGHT NOW
— GLAMOUR.COM
MIRROR, MIRROR ON THE WALL, WHO ARE THE TOP RANKED BEAUTY BRANDS OF THEM ALL?
— MARKETWATCH.COM

Custom Content



HOW JEWELRY DESIGNER NIRAV MODI EARNED HIS “DIAMOND KING” NICKNAME
— ELLE.COM

Art Direction | Alison Wedewer

Photography | Graham Pollock

Talent | Sonya

Animation | Alison Wedewer

Agency | Select World


Digital Activation & Custom Content


|  Ultimune  Concentrate + Moisturizer  |


Creative Direction | Marie Bliss Delpy

Art Direction | Alison Wedewer

Beauty Photography | Andries Boekelman

Still Life Photography | Graham Pollock

Watercolor | Alison Wedewer

Copy | Emma Shannon

Agency | Select World


|  Synchro Skin Glow Foundation  |

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Art Direction | Elaine Kim

Still Life Photography | Alison Wedewer

Copy | Emma Shannon

Agency | Select World


|  Future Solutions LX  |

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garance doré & mount koya

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Art Direction | Alison Wedewer

Photography | Colm Johnston


Custom Content

 
WEBBY AWARD
 

|  Pre Fall 2016  |

1 JACKET / 3 WAYS

Influencer Activation


Creative & Art Direction | Alison Wedewer

Photography | Shelby Duncan

Studio Photography | Alison Wedewer

Production | Megan Christensen

Agency | Select World


|  Spring 2016  |

iconic style

Influencer Activation


Creative & Art Direction | Alison Wedewer

Photography | Shelby Duncan

Studio Photography | Alison Wedewer

Production | Megan Christensen

Agency | Select World


|  Resort 2016  |

travel stories

Influencer Activation


Creative & Art Direction | Alison Wedewer

Photography | Shelby Duncan

Studio Photography | Alison Wedewer

Production | Daisy NY

Agency | Select World


2017 WEBBY HONOREE
— WEBBY AWARDS
2016 WEBBY HONOREE
— WEBBY AWARDS
 
HOW UPSCALE RETAILER ST. JOHN PLAYED CATCH-UP IN SOCIAL
— DIGIDAY.COM
 

Custom Content


|  Spring 2016  |


Art Direction | Alison Wedewer

Photography | Alison Wedewer

Location | Mexico City

Talent | Gina Marie Busch

Agency | Select World


|  Fall 2015  |


Art Direction | Alison Wedewer

Photography | Alison Wedewer

Talent | Sasha Lee Pallagi

Agency | Select World



Director | Marilou Daubé

Editor | Alison Wedewer

Talent | Kyle Anderson & Gina Marie Busch

Agency | Select World


Custom Content


|  Beaches  |


|  Manhattan  |


Art Direction | Alison Wedewer

Photography | Alison Wedewer

Production | Megan Christensen

Collage | Alison Wedewer

Animation | Alison Wedewer

Community Management | Corinne Figliuzzi